PT Wahana Interfood Nusantara Tbk (IDX: COCO), operating as Win&Co Group, continues to support the growth of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Through its flagship chocolate brand, Schoko, the company introduced Kolaborasa, a baking training program designed to enhance technical skills, encourage innovation, and improve the competitiveness of culinary entrepreneurs.
The program was held at the Win&Co Experience Lab Jakarta, bringing together bakery business owners, café operators, baking communities, and culinary professionals. In addition to expanding participants’ knowledge, the event also created valuable opportunities for networking and collaboration across the baking industry.
Kolaborasa Creates a Collaborative Learning Environment
Kolaborasa is designed as more than just a baking workshop. Instead, it combines education, hands-on practice, and collaboration in a single learning experience. Participants not only improve their baking techniques but also gain insights into current market trends and emerging business opportunities in the bakery and pastry industry.
Furthermore, the interactive learning environment encourages participants to exchange ideas, share experiences, and build professional relationships. As a result, they leave the program with new inspiration as well as practical knowledge that can be directly applied to their businesses.
Through this initiative, Win&Co Group aims to foster an ecosystem that promotes innovation, collaboration, and sustainable growth within Indonesia’s baking industry.
Supporting Innovation and MSME Development
Kolaborasa represents one of Win&Co Group’s strategic initiatives to empower MSMEs through continuous education and business development. Beyond supplying high-quality chocolate ingredients, the company also provides practical solutions that help entrepreneurs expand their businesses.
To deliver a comprehensive learning experience, Schoko collaborates with strategic partners who bring expertise from various fields. Together, they share knowledge on baking techniques, ingredient optimization, product innovation, cost efficiency, and strategies to increase product value.
Participants also learn how to maximize the use of ingredients without compromising product quality. Consequently, they can improve production efficiency while maintaining consistency and customer satisfaction.
“Through Kolaborasa, Win&Co Group aims to provide a more comprehensive approach for MSMEs and our strategic partners. We believe that industry growth depends not only on high-quality ingredients but also on knowledge sharing, innovation, and collaboration. Therefore, together with our partners, Schoko is committed to creating practical learning experiences that meet today’s market needs,” said Soegianto Soenario, President Director of Win&Co Group.
Practical Learning Beyond Baking Demonstrations
Unlike conventional baking demonstrations, Kolaborasa focuses on interactive and application-based learning. Participants do not simply follow recipes; they also understand the purpose behind each formulation and learn how to use ingredients more effectively.
In addition, the program covers production cost management, menu development, and strategies to improve product value. These practical insights enable participants to implement new ideas immediately in their own businesses.
Participants also have the opportunity to engage directly with technical chefs and industry experts. During these sessions, they discuss real business challenges, receive practical solutions, and gain valuable perspectives on current market trends.
Win&Co Group’s Commitment to MSME Growth
Through Kolaborasa, Win&Co Group reinforces its commitment to becoming a trusted growth partner for MSMEs in Indonesia’s bakery and pastry industry. The program goes beyond education by encouraging collaboration that creates new business opportunities and supports long-term industry development.
Looking ahead, Win&Co Group will continue to develop similar programs with more innovative and interactive concepts. By doing so, the company aims to help more entrepreneurs improve product quality, expand professional networks, and strengthen their competitiveness in Indonesia’s growing culinary industry.
About Win&Co Group
PT Wahana Interfood Nusantara Tbk (IDX: COCO), operating as Win&Co Group, is an Indonesian food and beverage company specializing in chocolate-based products. Through continuous product innovation, educational initiatives, and strategic partnerships, the company supports the sustainable growth of culinary businesses while strengthening Indonesia’s baking and pastry ecosystem. Win&Co Group also continues to expand its presence in international markets as part of its long-term growth strategy.
