Jakarta, April 29, 2026 – Win&Co Group (IDX: COCO), through its flagship chocolate brand Schoko, continues to demonstrate its commitment to supporting the growth of small and medium-sized enterprises (SMEs) in the baking and pastry industry. The company recently organized Kolaborasa, an educational collaboration program designed to encourage product innovation, improve business quality, and strengthen the competitiveness of SMEs in the baking and pastry sector.
Kolaborasa Creates a Platform for Learning and Collaboration
Win&Co Group hosted the program at the Win&Co Experience Lab in Jakarta. The event brought together dozens of participants, including bakery SME owners, café operators, baking communities, and culinary professionals.
In addition, the diverse mix of participants turned Kolaborasa into more than just a technical training session. The program also created opportunities for attendees to exchange insights, understand market trends, and explore new business development opportunities.
Through its collaborative concept, Kolaborasa encouraged participants to expand their professional networks while gaining valuable knowledge from fellow industry players. As a result, the program fostered innovation, creativity, and stronger connections within the baking and pastry community.
Supporting Innovation and SME Business Growth
Kolaborasa represents one of Win&Co Group’s strategic initiatives to build a more sustainable business ecosystem. Rather than focusing solely on product sales, the company aims to provide practical solutions that help SMEs grow and compete more effectively.
During the program, Schoko collaborated with several strategic partners whose expertise complemented one another. Through these partnerships, participants gained comprehensive knowledge covering processing techniques, raw material efficiency, menu innovation, and strategies to increase product value.
Furthermore, participants learned how to optimize ingredient usage without compromising product quality. This approach helps business owners improve operational efficiency while maintaining high product standards.
“Through Kolaborasa, Win&Co Group aims to provide a more comprehensive approach for SMEs and our strategic partners. We believe industry growth depends not only on high-quality ingredients but also on knowledge sharing, innovation, and collaboration among business players. Therefore, Schoko and our partners strive to create a learning environment that is practical, relevant, and aligned with market needs,” said Sugianto Soenario, President Director of Win&Co Group.
Delivering Practical and Applicable Learning Experiences
Unlike conventional baking demonstrations, the Schoko team developed Kolaborasa with a more interactive format. Participants not only gained recipe inspiration but also learned formulation principles, ingredient application techniques, production cost calculations, and menu development strategies that they could directly apply to their businesses.
Moreover, the organizers designed the program to deliver tangible benefits for participants. Through this approach, attendees gained practical knowledge that could help improve product quality and strengthen business performance.
Participants also had the opportunity to engage directly with technical experts and industry practitioners. These interactions helped them better understand business challenges while identifying practical solutions for future growth.
Participants Gain New Insights and Business Perspectives
Participants showed strong enthusiasm throughout the event. They actively joined technical discussions, hands-on product demonstrations, and menu development consultations with the technical team.
Furthermore, many participants stated that the program provided valuable insights that enhanced both their production capabilities and their understanding of business development opportunities.
One participant, Agusti Virnawati, shared her experience and highlighted how Kolaborasa differed from typical baking workshops.
“Most workshops only focus on recipe demonstrations. However, Kolaborasa helped us understand why specific ingredients are used, how to improve production efficiency, and which menu concepts offer greater commercial value. This experience helps SMEs like ours improve business quality and unlock new growth opportunities,” she said.
The feedback demonstrated that SMEs need more than quality products. They also benefit from access to knowledge, practical experience, and industry insights that support long-term business growth.
Win&Co Group Strengthens Its Commitment to SME Development
Through Kolaborasa, Win&Co Group reinforces its position not only as a provider of food ingredients but also as a growth partner for SMEs and Indonesia’s culinary industry.
Going forward, the company plans to expand similar initiatives to encourage menu innovation, strengthen entrepreneurial capabilities, and support the development of a more adaptive and competitive baking ecosystem.
Meanwhile, Schoko plans to bring Kolaborasa back in June 2026 with a more immersive, interactive, and engaging concept. The program will remain open to the public through a limited registration process. The Schoko team will announce registration details exclusively through the brand’s official Instagram account, @schoko.id.
Through initiatives such as Kolaborasa, Win&Co Group hopes to help more SMEs improve product quality, expand market opportunities, and build stronger, more sustainable businesses for the future.
