Win&Co Group Attends 4 Culinary Events in 2025, Strengthening Indonesia’s Premium Chocolate Market

PT Wahana Interfood Nusantara Tbk. (stock code: COCO) or known as Win&Co Group, continues to strengthen its position in the  Indonesian premium chocolate industry .

With strategic steps through active participation in various national culinary events and innovative business partnerships.

Through its two flagship brands, Schoko and D’Lanier, this corporation has successfully attracted the attention of thousands of food and beverage industry players at a number of well-known events.

Such as Bakers Week Surabaya (September 17–21, 2025), Cafe Brasserie Expo (October 10–12, 2025), and will be present at Jakarta Coffee Week (October 31–November 2, 2025).

This participation is a key part of Win&Co Group’s integrated marketing strategy to strengthen market penetration, build rapport with consumers, and increase sales pipeline potential in the retail and HORECA sectors.

During the exhibition, visitors enjoyed various interactive activities such as baking demonstrations, premium product showcases, and educational sessions on the processing of high-quality local cocoa.

This activity also serves as a means to introduce the quality of Indonesian chocolate to bakery, café, and hotel businesses, as well as to increase confidence in the potential of local raw materials in the international market.

Win&Co Group President Director Sugianto Soenario emphasized that his company is committed to raising the value of Indonesian chocolate products to the global level.

“We want to show that Indonesian chocolate is on par with global products — both in terms of taste, quality, and innovation,” said Sugianto Soenario, President Director of Win&Co Group.

Strategic Partnership with Hampers Entrepreneurs Ahead of the Festive Season

In addition to expanding exposure through exhibitions, Win&Co Group also establishes strategic partnerships with hamper and gift box entrepreneurs in various regions.

This step is being prepared to welcome the momentum of Christmas, New Year, Chinese New Year, Ramadan, and Eid al-Fitr 2026 celebrations, which often mark the peak demand for premium chocolate products in the domestic market.

This collaboration presents a strategic opportunity for the corporation to strengthen its distribution network, expand its market reach, and present premium chocolate products as a top choice for celebratory gifts.

Win&Co Group’s Consistency in Building Premium National Brands

The presence of Schoko and D’Lanier at various major events strengthens Win&Co Group’s position as a competitive and innovative integrated chocolate producer in Indonesia.

In addition to focusing on market development, the corporation is also committed to improving industry literacy and education through collaboration with campuses in Bandung and national HORECA players.

These steps reinforce Win&Co Group’s ambition to make Indonesian chocolate an icon of national pride and strengthen the growth of the cocoa-based food processing industry sector in the country.

Source: https://bisnis.hallo.id/korporasi/7316096617/winco-group-hadiri-4-event-kuliner-2025-perkuat-pasar-cokelat-premium-indonesia